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  • The Importance of Sensory Play (and How to Do It)

    Sensory play plays a vital role in your baby’s early development — but it doesn’t have to feel overwhelming. In this interview with Jes from The Jellybean Gym, we explore why sensory play matters in the first year and how to support it in simple, gentle ways.

  • Newborn 101: Essential Tips For the First Six Weeks

    Newborn 101: The fourth trimester can feel magical — and overwhelming. In this guide, Child and Family Health Nurse (and mum!) Clarinda shares expert newborn tips to help you through the first six weeks, including postpartum support, baby cues, sleep advice, and setting boundaries. Real-world insights to make newborn life a little easier — and remind you, you’re not alone.

  • Why are Black and White images good for babies?

    Young babies see the world as a fuzzy and blurry place. At birth, a baby’s retina is not fully developed and they can only detect large contrasts between light and dark, or black and white. Numerous scientific studies have been done that prove black and white high contrast images stimulate and promote vision development. Black and White high contrast books and toys can be incorporated in sensory play throughout their development